Project Information
Provident Real Estate
Dubai, UAE
Low online lead generation and poor search engine rankings
1 year
Marketing PS
Provident Estate is a premier real estate brokerage in Dubai with 400+ agents, offering residential and commercial property services including sales, rentals, off-plan deals, property management, and market insights.
Problems
- Low online lead generation despite strong property inventory and market demand.
- Highly competitive real estate market in Dubai with crowded digital channels.
- Inconsistent branding across platforms limiting visibility and trust among international buyers.
- Difficulty converting website traffic into qualified property inquiries.
Objective
- Boost qualified inbound leads (buyer & investor inquiries).
- Increase brand visibility in key markets (UAE, GCC, Europe, South Asia).
- Improve website engagement and conversion rates for property searches and contact submissions.
- Strengthen market authority through content and insights.
Strategy
Audience & Positioning
- Identified high-value segments: international investors, expatriates, luxury buyers, and first-time homebuyers.
- Positioned Provident as trusted property advisors with deep Dubai market insight.
Value Messaging
- Emphasis on exclusive listings and expert guidance from market specialists.
- Leveraged unique sustainability initiative (“A Home for You, A Tree for the Planet”) to enhance emotional brand appeal.
Conversion-Focused Digital Presence
- Redesigned website with improved property search, detailed listings, and lead capture forms.
- Created downloadable Dubai Market Reports and buyer guides as lead magnets.
Content Strategy
- Regular content publishing: blog posts on market trends, investment guides, area insights.
- Case studies and success stories from clients to build credibility.
Channels Used
Website SEO
Rank for key real estate search terms and attract organic visitors
Content Marketing (Blog & Guides)
Build authority and capture leads
Paid Search (Google Ads)
Our business consulting programs helps to break the performance of your business down into customers and product groups so you know exactly which customers or product groups are working and which ones aren’t you can make the changes needed to get the best results out of your business. Our business consulting programs helps to break the performance of your business down into customers and product groups so you know exactly which customers or product groups
Social Media (LinkedIn, Instagram, Facebook)
Brand visibility & property showcases
Market Reports / Downloads
Lead magnet and authority building
Results
Growth Metrics
- Organic traffic increased by ~60% over 6 months (SEO + content)
- Qualified inbound leads grew by ~45% YOY
- Conversion rate from property page to contact form improved by ~30%
- Email campaign CTR improved to ~22% after segmentation & automation
- Social engagement increased by 3× on key platforms
Business Impact
- Higher lead quality led to a noticeable increase in sales inquiries from overseas investors.
- Market reports became a key lead magnet, boosting newsletter sign-ups by ~120%.
- Brand content positioned Provident as a thought leader among local and international buyers.