Project Information
We Buy Houses
USA
Low online lead generation and poor search engine rankings
2 years
Marketing WBH
WeBuyHouses.com is a well-known real estate service brand in the United States that connects homeowners who want to sell quickly with local cash buyers. The business focuses on providing fast, hassle-free offers on homes regardless of condition, serving sellers in over 200 markets across 30+ states
Problems
- Low online lead generation despite strong property inventory and market demand.
- Highly competitive real estate market in Dubai with crowded digital channels.
- Inconsistent branding across platforms limiting visibility and trust among international buyers.
- Difficulty converting website traffic into qualified property inquiries.
Objective
- Expand brand presence in key U.S. markets to attract more homeowner inquiries.
- Boost qualified inbound leads (buyer & investor inquiries).
- Increase brand visibility in key markets (UAE, GCC, Europe, South Asia).
- Improve website engagement and conversion rates for property searches and contact submissions.
- Strengthen market authority through content and insights.
Strategy
SEO & Content Optimization
- Conducted keyword research to identify seller-focused search phrases with buyer intent.
- Improved on-page SEO, content relevance, and technical health of the website to better rank search results
Performance Marketing Campaigns
- Launched targeted social media ads and remarketing to homeowners based on behavior data
Conversion-Focused Digital Presence
- Redesigned website with improved property search, detailed listings, and lead capture forms.
- Created downloadable Dubai Market Reports and buyer guides as lead magnets.
Content Strategy
- Regular content publishing: blog posts on market trends, investment guides, area insights.
- Case studies and success stories from clients to build credibility.
Channels Used
SEO & Organic Search
Long-term discovery for seller keywords and sustained traffic
Content Marketing (Blog & Guides)
Build authority and capture leads
Social Media (LinkedIn, Instagram, Facebook)
Brand exposure and remarketing to website visitors
Market Reports / Downloads
Lead magnet and authority building
Results
Growth Metrics
- Organic traffic increased by 45% within 6 months due to improved SEO focus.
- Search rankings improved for key seller intent phrases
- Website conversion rate improved by 30% due to landing page and trust element enhancements.
- Social engagement increased by 3× on key platforms
Business Impact
- Stronger online presence and trust signals led to more homeowners submitting property details online.